Neuromarketing principles to consider
Since we have been in the Neuromarketing domain for quite some time, we have a bunch of interesting learnings and principles to consider when working on a design. Some things to avoid at all costs, and some stuff to aim for:
Things to aim for:
- Create little stories, narratives that build momentum
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When you take away the logo, is it still yours?
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Be distinct, consistent, and recognizable
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Bridge the proposition or call to action
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Interweave your message into the entertainment
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Guide attention to every moment, and create one focus point throughout the video
- Use close-ups, zoom in
Things to avoid:
- A video-clip look & feel
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Splitting attention across to many points
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Cognitive closing effects; Doors closing, cars leaving, sunsets, curtains closing, zooming out.
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Words signaling lists of information
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Entertainment without a connection to the message or brand
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Difficult wording and confusion
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Activating brand attributes from competitors
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Activating buying barriers