Neuromarketing principles to consider

Since we have been in the Neuromarketing domain for quite some time, we have a bunch of interesting learnings and principles to consider when working on a design. Some things to avoid at all costs, and some stuff to aim for:

Things to aim for:

Create little stories, narratives that build momentum

When you take away the logo, is it still yours?
Be distinct, consistent, and recognizable
Bridge the proposition or call to action
Interweave your message into the entertainment
Guide attention to every moment, and create one focus point throughout the video
Use close-ups, zoom in

Things to avoid:

A video-clip look & feel

Splitting attention across to many points
Cognitive closing effects; Doors closing, cars leaving, sunsets, curtains closing, zooming out.
Words signaling lists of information
Entertainment without a connection to the message or brand
Difficult wording and confusion
Activating brand attributes from competitors
Activating buying barriers