Key considerations for testing Brand Attention

About the Brand Attention Score

The brand attention score aims to answer one question; How well is the brand able to draw attention?

This is based on the percentage of attention drawn by the brand at each moment within the video. Currently, we offer two types of brand detection;

• Text-based: We search for a specific text within the video using text only.
• Iconic: A custom model is trained based on your assets, to ensure we pick up every variation, icon, or other iconic element. More information on Iconic brands can be found here.

The example below depicts the text-based detection of a Lancôme ad. Here, junbi has successfully detected the brand text and is highlighted with a blue bounding box around the area that has been detected as the brand. 

In terms of brand attention, to get a better score you simply need to ensure that your brand is noticed. You can do this by making the logo clear and a central point of attention in the video (as seen in the example above). Remember to make your brand clear to the viewer and use a colour that has a high contrast with the background.

As we have found from our neuroscientific research with parent company alpha.one, branding is remembered better by the viewer when shown at the beginning and at the end of the ad. Therefore, your overall brand attention score will place a greater weight on the first 5 seconds and the last 2 seconds of the ad. 

Check out the video below to learn more about the junbi Brand Attention score:

How can you improve your Brand Attention score?

To learn how you can improve your brand attention score, take a look at this video: