Does Junbi test the audio of my YouTube ad?

Currently, Junbi does not test the audio of YouTube ads. This is an area that we have performed research on in the past, and we found that YouTube ads are viewed in a very different way compared to TV ads. When viewing a TV ad, people tend to be more focused, and less distracted by other stimuli compared to YouTube where there are other video thumbnails, comments, browser tabs and a plethora of other digital stimuli grabbing their attention. 

Therefore, it's important to note that TV ads also emphasise more of a story, use emotion and create more of a connection with the viewer. Since YouTube ads are viewed in a less-attentive way, most of the attention is subconscious and visual based, which is why we are able to effectively test a YouTube ad based entirely on visual stimuli. YouTube ads are often much shorter - so it's more about keeping the ad simple, making sure your brand is remembered and of course - making sure you stand out. These are in fact the three key effectiveness drivers that junbi will measure in your YouTube ad test. You can read more about them in this knowledge base section.

However, we're always keen to hear feedback from our users. If you want to discuss YouTube ad audio testing with us, we'd be happy to explore some options. Simply contact us!