How can I improve my Brand Attention Score?

If your ad has a low brand attention score, several best practices can improve visibility and recognition. Follow these guidelines to ensure your brand gets noticed effectively in video ads.

Key Strategies to Improve Brand Attention

1. Place Your Logo at the Beginning and End

The Primacy-Recency Effect shows that viewers remember what they see first and last. Ensure your logo appears within the first 5 seconds and stays visible for at least 2 seconds at the end of the ad.

2. Avoid Placing Your Logo Next to a Face

Faces naturally attract attention, so if your logo is positioned near one, it will likely be ignored. Keep the logo separate from faces to ensure it stands out.

3. Make Sure Your Logo Is Large Enough

A logo that is too small can be easily overlooked. Ensure the size is sufficient for easy recognition without overwhelming the screen.

4. Use High Contrast for Better Visibility

Your logo should stand out from the background. A low-contrast placement—such as a white logo on a light background—reduces visibility. Use bold, high-contrast colors to make the logo pop.

5. Display the Logo More Often in Longer Ads

If your ad is 30 seconds or longer, showing your logo only twice (at the beginning and end) may not be enough. Consider placing the logo at least once in the middle to reinforce brand presence.

6. Ensure the Logo Stays on Screen Long Enough

Displaying your logo for less than a second won’t be effective. Keep your branding visible for at least 2 seconds to ensure it registers with the audience.

7. Consider Placing the Logo in a Corner Throughout the Ad

For maximum brand attention, you can keep your logo subtly visible throughout the entire ad by placing it in one of the corners. This ensures continuous exposure without distracting from the main message.

Checklist for Better Brand Attention Scores

• Place your logo at the start and end of the ad.
• Ensure the logo is not near a face to avoid losing attention.
• Use a large enough logo for clear recognition.
• Maintain strong contrast between the logo and the background.
• If your ad is 30+ seconds, show the logo at least once more in the middle.
• Keep the logo on screen for at least 2 seconds to be memorable.
• Consider placing the logo in a corner throughout the ad for continuous brand exposure.

By applying these best practices, you can improve your brand attention score and ensure that viewers notice and remember your brand.