What is a Cognitive Ease Score?

The Cognitive Ease Score in junbi measures how easily viewers can visually process and understand your ad. A clear and simple ad allows for quick comprehension, while cluttered visuals or abrupt scene changes can make it harder for viewers to follow along.

How It Works

Cognitive ease is influenced by two key factors:

1. Visual Complexity – When too many elements compete for attention, it becomes harder for viewers to focus on the key message.
2. Scene Changes – Abrupt transitions can disrupt attention, making it difficult to process the ad smoothly.

A well-structured ad directs the viewer’s attention effortlessly, ensuring they absorb the message even in fast-paced viewing conditions. Take the example below:

• The ad on the left has a single clear focal point, making it easy to digest.
• The ad on the right contains multiple competing attention areas, causing visual overload and making it harder for viewers to retain the key message.

Understanding Your Score

Your Cognitive Ease Score is presented as a percentile, comparing your ad to over 20,000 real YouTube ads:

• An 85th percentile score means your ad is easier to process than 85% of other ads.
• A higher percentile suggests that your ad is clear, structured, and easy to follow.
• A lower percentile may indicate that complex visuals or rapid scene changes are making it harder for viewers to stay engaged.

By analyzing this score, junbi helps you optimize your ad’s design to ensure viewers process its message effortlessly—keeping them engaged and increasing memorability.