junbi is benchmarked on European ads—can I use it for ads in other regions with cultural differences?

Yes, you can use junbi to test ads from any region because attention follows universal cognitive principles. However, cultural differences can subtly influence how people allocate their attention, process visuals, and respond to messaging.

What stays the same?

Neuroscience research and global eye-tracking studies suggest that certain attention patterns are hardwired into the human brain. Regardless of culture, people are naturally drawn to faces, movement, and high-contrast elements in ads. These universal cues help guide perception, memory, and decision-making, making junbi’s attention scores relevant across markets.

What varies by culture?

While the mechanics of attention are largely universal, cultural context shapes interpretation.

• Western audiences tend to focus more on individual objects (like a brand logo), while Eastern audiences may pay more attention to the overall scene.
• High-context cultures (e.g., Japan, China) may prefer visually rich ads, while low-context cultures (e.g., the US, Germany) often favor simplicity.
• Emotional expressions can be interpreted differently

How to use junbi across regions

junbi’s benchmarks are built on 20,000+ European YouTube ads, meaning percentile scores reflect performance relative to European ads. If you’re testing an ad for a different region, junbi can still predict attention and clarity, but pairing its insights with local market knowledge ensures cultural relevance.

For a deeper dive into how cultural differences influence advertising, check out this blog: How Cultural Differences and Subconscious Behavior Shape Ads.