What do junbi’s scores mean?

junbi’s scores are designed to give you a clear, data-driven understanding of how your ad is likely to perform in terms of attention, engagement, and effectiveness. These scores are presented in percentiles, which means your ad is compared to over 20,000 real YouTube ads to show how it stacks up against the competition.

Here’s what each score represents:

Brand Attention Score:

Measures how much attention your brand gets throughout the entire ad. A higher percentile means your brand is visible and remembered more effectively compared to other ads.

Ad Breakthrough Score:

Shows how well your ad grabs attention right from the start. A higher percentile means your ad cuts through distractions and captures viewers’ focus quickly.

Cognitive Ease Score:

Evaluates how easy your ad is to process and understand. A higher percentile indicates that your ad’s message is clear, simple, and easy for viewers to absorb.

The overall score is also presented as a percentile, so if your overall ad score is in the 75th percentile, it means your ad is performing better than 75% of other ads in that particular category. The higher the percentile, the better your ad is likely to perform in terms of capturing attention and engaging viewers.

junbi’s scores give you a benchmark for understanding how well your ad is likely to perform in the real world, and they provide actionable insights on where to improve for better results.