How do I interpret the Effectiveness Drivers graph?

The Effectiveness Drivers graph in junbi provides a second-by-second analysis of your ad, helping you see which scenes are performing well and which might need improvement.

• It features three line graphs:
  • Purple for Ad Breakthrough
  • Yellow for Brand Attention
  • Light blue for Cognitive Ease

• You can toggle scores on and off by clicking the eye icon to focus on one at a time.

• Hover over any part of the graph to see the exact scores for that scene.

This graph is especially useful when your ad gets an overall score and individual scores, but you’re unsure why a particular score—like Ad Breakthrough—is low. The Effectiveness Drivers graph pinpoints where dips happen so you can adjust specific scenes for better results.