Sendō Workflows: Adding Campaign Context & Audio Cues

Sendō helps you explore your junbi results in the context of your campaign. Share who you want to reach, where your ad will run, or how it uses audio, then ask for feedback that takes those details into account.

junbi’s scores evaluate the visual creative. Sendō adds contextual recommendations based on the information you share, without changing those scores or providing a separate audio score.

Strategic Value

Your visual results are a starting point for a broader creative discussion. Does the ad communicate the intended message? Does the audio suit the audience and tone? Do the sound and visuals support each other?

Adding a little context helps you explore these questions with Sendō. You do not need a detailed brief, a short description and a question are enough.

How to Add Campaign Context

1. Open your video’s results in junbi.
2. Click Analyze with Sendō.
3. Share a relevant detail about your campaign or audio and ask your question.
4. Use the feedback to explore improvements while your creative is still in development.

Here are a few examples you can adapt:

Audio and Audience Fit

“We’re targeting [audience]. How might the music and voiceover style come across to them, and what could we consider adjusting?”

Audio and Visuals Together

“The soundtrack is calm and relaxed, while the visuals use quick cuts and busy scenes. Could this combination support our message, or might it feel inconsistent?”

Voiceover and Message Clarity

“The voiceover explains the offer while the visuals show different products. What should we check to make sure the spoken and visual messages are easy to follow together?”

Campaign Objective

“We want viewers to remember our fresh range, rather than focus mainly on price. Looking at the creative and visual results, what supports that goal and what might distract from it?”

Viewing Environment

“This ad will run on both TV and social media. What would you consider adapting in the visuals and audio for each placement?”

Treat the feedback as creative guidance to explore and test. It does not measure audio effectiveness or establish how your target audience will respond.

💡 Pro Tip

Start with what you want to understand, rather than which metric to ask about. “Does this feel right for our audience?” can open a useful discussion. Add a voiceover line or timestamp if you want to explore a particular moment.