Meet junbi

junbi is an AI-powered video ad pre-testing platform that predicts how your creative will perform before you spend any media budget. Powered by the expoze.io attention prediction engine, junbi analyzes your video frame by frame to deliver second-by-second insights. It pairs this predictive data with Sendō, an agentic guide that provides clear recommendations and actionable steps to improve your ad.

The Strategic Value

Traditional lab-based eye-tracking is highly accurate but slow and expensive. junbi uses predictive AI to give you lab-quality results in minutes without the need for human participants. The underlying expoze.io technology scores a 0.87 on the standardized MIT benchmark. This translates to a 94% accuracy rate when compared directly to real human eye-tracking data.

What does junbi measure?

junbi translates complex visual data into clear, actionable predictions. We measure the effectiveness of your ad using four core scores. These metrics are inspired by Google's ABCDs and tie directly to real-world marketing and advertising metrics you might already use, like ad recall, brand recall, VTR, and CTR.

1. Overall Score

   The Overall Score is the holistic prediction of your ad's performance. It is an ad-level summary that compares your specific video against a robust benchmark of over 20,000 real videos spread across various ad types.

2. Ad Breakthrough

   Ad Breakthrough measures your ad's ability to grab and hold viewer attention in competitive viewing environments. This metric over time helps you understand if your creative cuts through the visual clutter. This score directly correlates with traditional metrics like ad recall and view-through rate (VTR).

3. Brand Attention

   Brand Attention measures how much visual focus your brand receives throughout the video. This metric over time highlights exactly when your brand stands out and when it fades into the background. This ties directly to traditional marketing metrics like brand recall and brand awareness.

4. Cognitive Ease

   Cognitive Ease measures how simple it is for a viewer to process the visuals in your ad over time. If an ad is too visually busy, the viewer might look away. This score ties directly to traditional metrics like message clarity and cognitive load.

Turning Data Into Action with Sendō

Data is only valuable if you know what to do with it. That is why junbi includes Sendō. Sendō analyzes your scores and provides tailored recommendations. Instead of just seeing that your Cognitive Ease is low, Sendō tells you exactly which frames to simplify to improve viewer retention.

How the Process Works

Testing your ad and getting actionable recommendations is simple. Here is the flow.

1. Click Upload to add your video file directly into the junbi platform.
2. Set the variables for your ad test, like your brand name and the ad type.
3. The system generates an attention prediction heatmap using the expoze.io engine.
4. junbi calculates your Overall Score and your core metrics over time.
5. Click Ask Sendō for actionable recommendations based on your video and scores on how to improve the edit before going live.

💡 Pro Tip

Test Every Variation: Because junbi is fast and requires no human participants, you can test every version of your ad. Upload small changes, try different edits, and test for every device type to really understand what makes your creative tick.