Why did we create junbi?

We created junbi for a very simple reason - to help YouTube advertisers ensure that every ad they publish is an effective one.

Many advertisers want to test their ad, but testing an ad can be expensive, subjective and time-consuming, so often it is a step that is overlooked. We see this particularly for digital ads, like YouTube. However, with our background in Neuroscience and AI from parent company alpha.one, we know that testing an ad could be much easier and cost-effective. So we put a team of the smartest minds together to build junbi - A YouTube creative insights platform that can deliver ad testing results in just minutes.

Take a look at this short video from our Scientific Director, Ingrid Nieuwenhuis, to learn more about her background and why we wanted to create junbi: