Why did we create junbi?

We created junbi for a very simple reason - to help YouTube advertisers ensure that every ad they publish is an effective one.

Many advertisers want to test their ad, but testing an ad can be expensive, subjective and time-consuming, so often it is a step that is overlooked. We see this particularly for digital ads, like YouTube. However, with our background in Neuroscience and AI from parent company alpha.one, we know that testing an ad could be much easier and cost-effective. So we put a team of the smartest minds together to build junbi - A YouTube creative insights platform that can deliver ad testing results in just minutes.

Take a look at this short video from our Scientific Director, Ingrid Nieuwenhuis, to learn more about her background and why we wanted to create junbi:

Can’t watch the video? Here’s a quick summary:

"I’m trained as a neuroscientist and earned my PhD studying how the brain processes memory during sleep using techniques like EEG and eye tracking. After academia, I joined Nielsen, where we used those same tools to measure how people respond to advertising—TV ads, YouTube videos, packaging, and more. I led hundreds of studies analyzing how ads capture attention and engage the brain.

Later, I joined Facebook’s R&D team, where I deepened my understanding of digital advertising, which is quite different from traditional media. Eventually, I joined junbi.ai, and a big focus for me was applying everything we’d learned from neuroscience research—without relying on time-consuming tools like EEG or eye tracking. The goal: build a scalable, automated way to measure ad effectiveness using only the ad itself and advanced machine learning."