When should I use junbi, and will it affect my creative concept?
junbi can be used at multiple stages of your creative process—and no, it doesn’t take over your creative concept. Instead, it helps you make smarter decisions based on real performance data.
Here’s how junbi fits in:
Before creating a new ad
Use junbi to analyze your past ads. Learn what worked, what didn’t, and why. These insights give you a solid foundation to build your next concept without flying blind.
While developing an ad
Once you’ve created a draft version, run it through junbi to see how it performs. You’ll get instant feedback on which parts of the ad grab attention and which don’t. Based on this, you can make small yet impactful tweaks—without changing your core message or creative direction.
Comparing two versions? A/B test it!
If you’re debating between two ad versions, junbi makes it easy to A/B test and see which one performs better based on attention and clarity metrics.
After publishing your ad
Even after your ad goes live, junbi still plays a role. Compare your campaign metrics (like views, clicks, conversions) with junbi’s attention scores to understand what’s working holistically—and use those insights to create even stronger future campaigns.
Will junbi change your creative concept?
No. junbi doesn’t tell you what to say—it helps you see how well you’re saying it. You and your team remain in full control of the creative direction.
For example, say you run an ad through junbi and it gets a score of 40 (not great). That doesn’t mean you have to scrap everything. Instead, use junbi’s effectiveness driver graph to pinpoint what’s holding the score back. Maybe the logo isn’t visible enough, some scenes need trimming, or a zoom can improve clarity.
These small changes can lead to a big boost in performance—without changing your story.
We even ran a small experiment to prove this. Check out the blog here to see how tiny tweaks led to a major score improvement.