Introduction to Sendō: Your Active Guide in junbi

What is Sendō?

Sendō is an advanced, agentic solution integrated directly into the junbi platform. Unlike a passive "chatbot" or "co-pilot" that waits for instructions, Sendō is designed to be an active force in your creative process.

It translates complex neuroscientific data into tangible, actionable recommendations to help you optimize your assets before they go live.

The Concept: More Than a "Co-pilot"

We deliberately chose the name Sendō (先導) from Japanese, meaning "Leadership," "Guidance," or "Leading the way."

While a "co-pilot" is reactive, waiting for the pilot to give commands, a Sendō is proactive. It takes initiative. It analyzes your results and leads you toward the best possible outcome for your creative, bridging the gap between raw data and creative execution.

• junbi is the space for preparation (The What).
• Sendō is the expert guide within that space (The How).

How It Works: The 4-Agent Architecture

Sendō is not a simple text generator. It is a multi-agent system powered by the latest generation of Large Language Models (LLMs). When you ask a question, four specialized agents work in unison to formulate the answer:

1. The Knowledge Base Researcher: Digs through alpha.one scientific papers, documentation, and websites to ensure answers are grounded in our proven methodology.
2. The Video Researcher: Uses visual analysis technology to "watch" your video, understanding the visual flow and content.
3. The Data Researcher: Analyzes the specific junbi video heatmaps and JSON performance data from your test.
4. The Synthesizer: Combines the findings from the other three agents into a coherent, actionable answer for you.

How to use Sendō

Sendō is currently available to all users on the junbi platform. It analyzes the specific video result you are currently viewing.

1. Run your ad test in junbi or open an existing project.
2. Navigate to the Prediction Page (the detailed results view of your video).
3. Locate the Analyze with Sendō button in the bottom right corner (look for the junbi blue button).
4. Click the button to open the Sendō Sidebar.
5. Select a suggested prompt or type your specific question to begin the analysis.

What can Sendō do?

Sendō is designed to answer questions related to your specific ad, the platform, or the underlying science. Because it has access to both your video's data and neuroscientific principles, it can handle complex queries such as:

• Diagnostic: "Can you explain why my Brand Attention score is low?"
• Strategic: "How does this ad type usually affect Cognitive Ease?"
• Actionable: "Give me three specific ways to improve the Ad Breakthrough score in the first 5 seconds."
• Educational: "Is there a correlation between these metrics and real-world YouTube performance?"

Note: Currently, Sendō analyzes the specific video you are viewing. It does not yet compare multiple videos within a project side-by-side.

Pro Tip

Don't just ask "What", ask "How." Because Sendō is proactive, you can ask it to generate creative solutions. Instead of just asking "Is my score good?", try asking: "My Cognitive Ease is low. Based on the junbi data, what visual elements are causing confusion, and how should I edit them?"